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Smart Follow-Up: How to Turn Contacts into Contracts

Published Date
Author Joanna Harrison

Making initial contact with potential clients is just the beginning. The real magic happens in the follow-up. Effective follow-up strategies can be the difference between a missed opportunity and a closed deal. Let's dive into how smart, strategic follow-ups can transform your contacts into contracts.

BoldTrail is a serious follow-up Machine. See how 100M contacts and leads are expertly managed. Learn more! 

Time is Of The Essence: The Importance of Timely Follow-Ups

Studies show that following up with a lead within the first five minutes increases the chances of conversion significantly. But it's not just about speed; it's about consistency and personalization.

Action Steps:

  1. Set Up Immediate Responses: Use automated tools to send an immediate acknowledgment when a lead comes in.​

  2. Schedule Regular Check-Ins: Create a follow-up schedule that includes multiple touchpoints over the first few weeks.​

  3. Personalize Your Communication: Reference specific details from your initial interaction to show genuine interest.​

Leveraging Technology for Efficient Follow-Ups

Modern CRM systems offer features that can automate and personalize your follow-up process. For instance, some platforms provide AI-driven behavioral nurturing, ensuring that your communication is timely and relevant.


Action Steps:

  1. Implement a CRM System: Choose a CRM that offers automated follow-up sequences and behavioral insights.​

  2. Leverage Behavioral Alerts: Set up alerts to notify you when a lead engages with your content, or completes an action like favoriting a property, returning to the site, etc. so you can make sure you deploy some timely follow-ups.​

  3. Analyze Engagement Data: Regularly review data to understand which of your follow-up strategies are most effective.​

Create Compelling Follow-Up Messages

Your messages should be engaging, informative, and action-oriented. The biggest goal is to turn that contact into an active conversation. Avoid generic templates; instead, tailor your communication to address the specific needs and interests of each lead (or use smart automation to do it for you!).


Action Steps:

  1. Use Open-Ended Questions: Encourage dialogue by asking questions that require more than a yes or no answer.​

  2. Provide Valuable Content: Share articles, market reports, or property listings that align with the lead's interests.​

  3. Include Clear Calls to Action: Guide your leads on the next steps, whether it's scheduling a call or viewing a property.​

Consistency is Key

Regular, meaningful contact keeps you top of mind and builds trust over time. Utilizing tools that automate and personalize communication can help maintain this consistency without becoming overwhelming.​

Learn why James Harris, Founder and Principal, Bond Collective, says “The most important thing in Real Estate is consistency and follow-up”

 

Action Steps:

  1. Develop a Follow-Up Calendar: Plan your follow-ups in advance to ensure regular contact.​

  2. Segment Your Contacts: Group leads based on their stage in the buying process to tailor your communication.​

  3. Monitor and Adjust: Be prepared to adjust your strategy based on the lead's responses and engagement.​

By implementing these strategies, you can effectively nurture your leads and increase your chances of turning contacts into contracts. 

Ready to offload the follow-up to the experts? Schedule a quick demo with BoldTrail.