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Why Top Brokers Focus on Conversations — Not Just Leads

Published Date
Author Joanna Harrison



In a competitive real estate market, leads are essential—but conversations are what truly drive results. Top brokers know that meaningful engagement is the key to stronger pipelines, better client relationships, and more closings.

Step 1: Focus on Building Relationships

Instead of just collecting leads, focus on relationship-building strategies that spark genuine conversations. BoldTrail’s tools help agents:

  • Deliver personalized outreach that feels authentic.

  • Use behavior-based insights to engage clients when they’re most interested.

  • Automate follow-ups that build trust over time.

Fortune is in the follow-up. Are you taking advantage with the right strategy? Here are 5 Real Estate follow-up rules you need to be following!  

Step 2: Equip Your Agents with Tools That Drive Conversations

Agents need insights, reminders, and automation to engage more leads effectively. BoldTrail empowers agents to:

  • Focus on high-intent contacts with smart lead scoring.

  • Access conversation prompts based on client activity.

  • Use automated campaigns to stay connected at every stage.

Staying up-to-date with the market, and challenges your clients may be facing is crucial to position yourself as the go-to expert. Especially in light of the recent NAR settlement, many clients need extra guidance, and are looking to their agents to provide it. 

Andrew Undem, REALTOR® Owner & Team Leader at SURE GROUP, shares his strategies to stay ahead in today’s evolving market, and offers practical advice to help clients navigate this new landscape.

Step 3: Create a Culture of Connection

Top brokers foster a culture that prioritizes engagement over transactions. They understand that neglecting your database can hurt your sales.  

By equipping your team with the right tools and encouraging proactive outreach, you can turn casual contacts into loyal clients. There aren't many tools on the market designed to empower the agent-client relationship beyond the sale. BoldTrail’s CoreHome is a first-of-its-kind homeownership solution that does just that. 

  • Helps keep track of home maintenance tasks, and uses local, trusted expertise for any referrals, questions or quotes.

  • Uses local, trusted expertise instead of automated valuation models to provide a more accurate home value.

  • Provides a snapshot of neighbourhood real estate using local, trusted expertise to keep you informed of your market.

  • Makes moving a lot more organized using local, trusted expertise to get quotes, track boxes and make sure you’re asking movers the right questions

 

Empower Those Conversations, Create Customers for Life

Conversations close deals. By shifting focus from leads to meaningful interactions, brokers can strengthen client relationships and drive better results. See how BoldTrail has the tools and technology to help you create clients for life.