The Brokerage Tech Adoption Playbook
Unlock true tech ROI with this enterprise-focused playbook. Discover a 5-stage adoption framework that drives agent engagement, accountability, and business growth at scale.
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Most brokerages don’t have a technology problem—they have an adoption problem. Tools go unused, platforms get under-leveraged, and ROI disappears in the gap between investment and execution. The Brokerage Tech Adoption Playbook was built for enterprise leaders ready to close that gap. It's not just about onboarding agents—it’s about creating a culture of consistent, confident usage that drives real business results.
Inside, you’ll find a five-stage framework rooted in proven coaching strategies, complete with real-world insights from industry leader Courtney Shaffer. Whether you're overseeing 50 agents or 5,000, this guide gives your leadership, ops, and support teams the structure they need to spark engagement, create accountability, and scale performance. If you’re serious about turning your tech stack into a growth engine, this is your blueprint.