Building a High-Performing Real Estate Team: Strategies for Recruiting, Training, and Retaining Talent

As your business grows, you’ll see increased clientele, more closed deals, and far more awareness about your offerings in your local market. But you know you can’t do it all alone, and the more consumers you have to serve, the more you’ll need top talent to help. This is where building a high-performing real estate team is key.  By assembling — and retaining — a real estate dream team, your business can expand alongside your profitability.

Recruiting, training, and retaining superstar agents is within reach. Here are the steps you need to take to build out an effective, all-star real estate team.
 

Attracting Top Talent Through Effective Recruitment Strategies

As you’re building out your team, you’ll see a lot of parallels between attracting top talent and attracting prospective clients to work with you. You know you’re the best, but they don’t — yet. When you’re seeking to recruit agents to build out your real estate dream team, it’s important to highlight what sets you apart as a team lead or broker, as well as what they can expect from working on your team.

Effective recruitment strategies to draw in top talent include:

• Showcasing your own expertise, history as a real estate pro, and your wins and achievements
• Sharing the training and support you offer when they’re onboarded, as well as over time
• Displaying key team members they can partner with, learn from, and their own respective accomplishments and real estate experience
• Highlighting the tools you use to ensure your team’s success in the long-term, like the btPRO platform powered by kvCORE to help them work smarter and continue to drive business forward

Agents have a drive and hunger to succeed, and they need a strong foundation to land on when they’re choosing a new team to join. By shining the spotlight on what you offer as a leader, your team’s successes and expertise, and how you’ll support new agents as they join your team, you’ll have a more seamless run way to attract top talent in your market.
 

Providing Ongoing Training and Development Opportunities for Team Members

Like we noted previously, it’s crucial to provide ongoing training and development for your team. It’s not just for the newbies: by investing in ongoing education and development for your current team members, you have a powerful opportunity to retain them.

Providing training and education to your current team is crucial for:

• Demonstrating your willingness and commitment to investing in their ongoing success and growth
• Saving them time and effort on finding the right training, or selecting training not relevant to your business
• Supporting them in developing a stronger career trajectory
• Helping them explore new interests, skills, or areas of real estate

While you likely have your well-tested, proven training and educational opportunities identified and available, there’s even more options out there to support your agents. btPRO, powered by kvCORE, brings together the tech of the kvCORE platform with the power of BoomTown. btRO’s PRO Service Desk provides high-value strategic best practices, coaching, and one-on-one guidance curated to your team’s unique goals and challenges. The benefits are twofold for retention: your agents get access to BoomTown’s hands-on coaching and get to work with a powerful platform that centralizes and streamlines all key parts of their business.

By investing in your agents’ growth, learning, and development, you can help support retention and drive them to continue to work on your dream team. 
 

Creating a Positive Company Culture that Fosters Loyalty and Retention

If you want your agents to be loyal to you, your team, and to want to keep working with you, having a positive company culture is non-negotiable. Creating a positive work environment is one thing, but infusing positivity into your company culture is another — and it’s a key component to long-lasting employee retention. The culture of your company is its heartbeat, the fabric its made of, the foundation it rests upon. In short, it’s incredibly important!

To create a positive company culture, you must lead by example and build trust with each and every one of your employees. Say what you mean, mean what you say, operate from a place of respect, and hold yourself — and others — accountable. By developing and instilling strong systems for your business, investing in your agents’ growth and development, and setting goals effectively, you can start to foster a positive company culture. Yes, things like team building activities and offsite events certainly help. But having a culture centered around positivity in your company starts from the top and is reinforced all the way down.

Leveraging goal-setting, effective communication, and supporting your agents, and committing to doing so consistently, will help build, strengthen, and reinforce your positive company culture.