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How to Use Video to Take Your Real Estate Business to the Next Level

Published Date
Author Joanna Harrison

Trust us, video content isn’t just another shiny, new marketing gimmick — it’s a proven supplement to your business. In 2024, nearly 90% of consumers shared that they want to see even more videos from brands, while just over 80% said watching a video convinced them to buy a product or service. Video is a highly used form of content, and when used effectively in real estate, it can take your business to the next level.

Think about it like this: the more you work, the more you generate leads. But when you stop working for the day, what happens? Everything takes a pause — including your lead gen. This is where you have to ask yourself what systems you can create to ensure lead gen continues working, even when you’re offline. Enter: video content. It’s a great way to put your passive prospecting on autopilot, allowing you to focus more on getting face-to-face with consumers. Let’s get into how.

How to Approach Using Video to Elevate Your Real Estate Business

As you start to think about leveraging video for your business, it’s important to know where you should post them. The three most widely-used websites for video marketing are YouTube, Facebook, and Instagram. This allows you to prioritize your channels and create video content in the right format, for the right audiences.

As you prepare to create your video content, you’ll want to create videos that address consumers across every stage of the funnel, from top to bottom. Here are some video ideas to help you get started in the creative process:

Community Overview Videos

These types of videos are very lifestyle-oriented. They should give consumers a feel for what it’s like to live in your local market, so they can start envisioning themselves there as they explore the area virtually. Use video to highlight key selling features that make the market stand out, showcase why people love to live there, and give a real feel as to what real estate actually looks like. At the end of your video, add an end card with a call-to-action driving viewers to a custom URL. Then, have that URL redirect to your BoomTown IDX feed to capture video viewers who took the next action to contact you.

House Tour Videos

Got a new listing, or are you hosting an open house for a colleague soon? Why not film it from the inside out? Another great video tactic is to film a video giving a walkthrough of your latest listing, which offers a lot of opportunity — and not just to focus on the house and its features. Creating a video like this allows you to be the host and show off your personality and give viewers an idea of what it’s like to work with you before they get in touch. It’s also a great tactic to provide an even more realistic, inside view into living in the market.

Videos on Infrastructure Updates

Consumers need to feel confident you’re the agent in the know in your market. Creating videos that cover infrastructure updates in the area, such as new business developments, new schools, and other incoming developments that impact the neighborhood. These types of videos are a great way to build trust and showcase what’s happening in the community, as well as provide you a great opportunity to share your insights on how these infrastructure updates can affect real estate in the area.

Need More Ideas? Harness the Power of SEO

When it comes to video, it’s important the content you create, which represents your brand, is easily findable, especially on places like YouTube. YouTube is the second largest search engine aside from Google, so using search engine optimization (SEO) best practices is key to getting your videos found and seen on the platform.

You can use ChatGPT to get an idea of ideal keywords by prompting it as follows: What YouTube keywords should I use for videos I make as a real estate agent in [your area]? Take a look at the wide variety of results the chatbot provides. Then, you can use TubeBuddy, a Google Chrome extension, to see what people are actually interested in searching for on YouTube and compare and contrast against your ChatGPT results. 

Not only will this approach help you know what YouTube keywords to use, it will also help shape your video content creation you can use across other channels by sparking ideas of videos to create.

Ready to Take a Deeper Dive into How Video Can Uplevel Your Real Estate Business? Watch this High-Performing Agent’s Session at Unite 2024 Here to Get His Secrets!