The Triangle Method: Tap Into this TikTok Trend to Revamp Your Pipeline
Sometimes, your follow-up method with leads in your pipeline can feel a little rinse-and-repeat. There’s nothing wrong with keeping your tried-and-true methods in place, but sometimes things can feel a little stale. What if you could shake your outreach style up a bit to breathe new life into your pipeline?
You may (or may not) have heard about the triangle method for dating that's going around on TikTok ... but it got us thinking about ways to implement a three-pronged approach to prospecting — because, after all, prospecting is a little like dating, too.
Stay with us: it all comes down to communication, and building a strong impression to make a lasting impact.
A 3-Point Communication Method to Keep You on Leads’ Radar
Consider this a 3-part recipe for a well-rounded approach to communicating with leads in your pipeline and taking it up a notch. This approach also helps ensure you have a strong presence that’s front and center every step of the way.
Step 1: Make a Great First Impression
To kick off meaningful communication with any lead, you want to show them what you’re made of with a solid first impression. You also want to take the guesswork out of why they should partner with you.
For this first part of the 3-point communication approach, start by collecting as much information about your lead ahead of time — with as little questions as possible. Not only does this make sure you’re researching everything you need to know about the lead, it shows them you’ve put in the legwork to learn about them, too.
To accomplish this, use online databases as much as you can to get key info about things like where they’re from, what they’re up to, and what their current neighborhood is. Go beyond typical conversation starters and show you’ve done your homework.
Step 2: Craft a Short Video Message
You’ve already heard about drip campaigns and follow-up timing, but how about taking it up a notch and infusing a more personal approach?
For the second part of this approach to communication, consider making a short video message, a great, no-pressure way to get face time in front of your potential clients. It also adds an extra personal element to any outreach you do, beyond just an email or phone call.
Our pro tips to do a video message well:
- Include a bright, cheery greeting, and wear something colorful (yet professional) so you look put together and approachable
- Face an open window or other bright light source so your video quality is crisp and clear
- Do a few takes to get the nerves and stumbles out before the final cut
- As always, include a call-to-action that’s clear about what you want them to do, and also include a way for them to call you back
When your leads receive your video, it adds in the convenience of allowing them to watch your message whenever it works best for them — and still see you as a person.
Step 3: Say Something Valuable and Send a Little Something Their Way
Last but not least, our third point in the 3-point communication approach to your pipeline. Think of this like the bow on the present, or the cherry on top of the ice cream sundae. This step wraps it all up neatly and helps you leave a lasting impression.
You’ll inevitably need to reach out to prospects multiple times, and that’s okay. It’s what nurture streams, follow-up plans (like this one), and outreach tactics are made for. In addition to sending your prospects key data, like market reports or trends in the ZIP they’re interested in, you can also send a gift their way.
It doesn’t have to be extravagant; really, it just needs to be tangible. Go the classic route with direct mail and send a handwritten card, or even a kit with information on their area. If you’re able to, you may also send a piece of branded swag their way, along with a brochure about your areas of expertise in the local neighborhood.
By tying your communication approach together with valuable information and a nice little gift for them to enjoy, you can leave a lasting impression. Think about it: we all love getting surprises in the mail, no matter how big or small. Something as simple as sending a magnet with your name and information on it can not only inform them about your status as a real estate pro, it’ll help keep you top-of-mind when they see it on their fridge daily.
Ready to Learn More Ways to Level-Up Your Pipeline?