Real estate professionals, ask yourself – does your technology make your life easier? Does it drive more business, take work off of your plate, and empower you to be more productive?

If the answer to any of those questions is no, it’s time to reevaluate. Your real estate technology, in particular your Customer Relationship Management tool (CRM), can and should do a lot of things for you.

But there are 5 that we believe are absolutely non-negotiable. If you’re leveraging a CRM, use this checklist to assure your tech is tackling these 5 things.