Problems In Paradise
Tommy Mack was facing an interesting dilemma. Tommy has been in real estate for about five years and is the broker of Coastal Collection Real Estate in Key West, Florida. In this unique market, most of his leads are second-home, luxury, and vacation homebuyers, and aren’t looking to buy a home for another 2-5 years.
How do you deal with leads who won’t be ready to buy for another few years? How do you get your agents to follow up with leads several years down the line? Tommy needed to find a way for his team to keep track of follow-ups even years down the line.
BoomTown Holds The Keys To Success
After researching several other lead management systems, Tommy found the answer to his problems with BoomTown. The powerful CRM provided just the tools he needed to keep his leads engaged over a longer period of time.
With Smart-Drip email automations, he could create custom campaigns to nurture leads over several years. And personalized e-Alerts keep his leads returning to his site to view more properties.