The 10 Biggest Obstacles for Brokers in this Market (and How to Overcome Them)

The real estate market is pushing brokerage leaders harder than ever. Recruiting and retaining agents, keeping productivity high, managing shrinking margins, and leading through uncertainty are just a few of the challenges weighing heavily on brokers today. Many are left wondering where to focus and how to make strategic decisions that create stability and growth.

This guide breaks down the ten biggest obstacles brokerage owners are facing right now—and provides practical strategies to overcome them. From strengthening culture and improving onboarding, to consolidating tech stacks and boosting lead conversion, the playbook helps brokers cut through the noise and focus on what matters most. With clear direction and proven solutions, it’s a resource designed to help you not just survive but thrive in today’s shifting market.