Real Estate Agent Migration and Brokerage Model Performance Report

Top Producers Keep Driving the Market—But Now They’re Moving in New Ways
Agent movement isn’t slowing down—and Q2 introduced a new twist.

Nearly 9,000 productive agents changed brokerages or teams in Q2 2025, representing almost 3% of the total productive agent pool—a 6% jump from Q1. But this quarter, it wasn’t just about brand-to-brand competition. Internal consolidations within major brokerages surged, pointing to a growing trend: larger, more unified teams under modern, tech-enabled brokerage models.

A new Q2 report from Recruiting Insight, in partnership with BoldTrail and MyBFF Social, reveals which firms are gaining ground, where agent productivity is concentrated, and what high performers are actually looking for.

Inside the Q2 report:

• Why consolidations are reshaping the recruiting landscape

• How new models are winning with productivity and rev share

• The growing importance of leadership and culture in retention

• Why top producers continue to dominate—and demand more

Whether you’re expanding your team or defending your roster, these trends are your early warning system—and your roadmap.

Download the full Q2 2025 report for the latest recruiting intelligence.