Real Estate Email Marketing Tip -- Adjust & Test Your Default Signature

Quick Tip for Real Estate Agents! In this video, we share a helpful tip from Josh Shanley about improving your email signature to boost your email deliverability. By adjusting your email signature and removing unnecessary HTML elements and potentially spammy words or links, you can ensure more of your emails land in your clients' inboxes instead of their spam folders. Here's what you need to know: What Happened: Josh noticed an increase in unsubscribes after simplifying his email signature, indicating that more people were receiving his emails. Why It Matters: Your email signature is included in every property alert and other emails you send. Reducing spammy elements helps avoid your emails going to spam. What to Do: Simplify your email signature by removing unnecessary elements like multiple hyperlinks or promotional phrases. Monitor results by checking the number of people viewing listings after you make the changes. Use the behavior filter for “viewed listing within the last 24 hours” in your smart CRM to track engagement. Steps to Edit Your Signature: Go to your profile from the top right menu. Edit and simplify your signature, and then test different versions. Why Test and Tweak: Less HTML in your emails can improve deliverability. Experimenting with different signatures helps determine what works best. Conclusion: Keep an eye on how your email signature affects email engagement. Share your results and experiences with others! Comment below if you try this tip and see a difference, or if you found this advice helpful. Don't forget to tag a colleague who might benefit from this tip! Thanks for watching!