Tips & Tricks for Getting Your Agents to Adopt Your Real Estate CRM
Brokers, you know how crucial it is to invest in a rock-solid, reliable, and scalable real estate CRM for your business. But getting your agents to learn, use, and rely on the tool can be tricky. How can you balance driving agent adoption and proving the value of your tech investment? By highlighting the importance of a good CRM and lowering the barriers to entry.
The Importance of Technology Adoption by Agents
Most brokers know getting their real estate agents to adopt the technology they invest in is an uphill battle — to say the least. While commonly considered an inconvenience and gap in ongoing agent training, lack of tech adoption by agents is actually a threat to the brokerage and its success.
Brokers typically purchase CRMs not solely for having a centralized database, but also having a singular view into their agents’ activities. This includes key milestones like:
- Lead generation, follow-up, and conversion rates
- Client outreach efforts
- Retention efforts
- Nurture campaigns and reminders
- Email drip campaigns
- Performance reports
By straying off-course and not using the CRM provided by their broker, agents pursuing the beaten path can struggle to track their follow-up, conversion rates, and other key metrics. Or, if they have these key performance indicators dialed into a systematic approach of their own, the lack of their broker’s visibility and alignment to aligned processes means customer experiences can be inconsistent. This can jeopardize your bottom line, brand, and your brokerage’s reputation.
So, why would agents risk not using the tech their broker provides them?
Skip the Learning Curve and Get Early Tech Adopters in Your Brokerage
It’s not uncommon and is usually a result of plain old-fashioned human behavior. New technology always comes with a learning curve, and even a broker with the best intentions won’t always beat out a determined agent spending their time chasing deals. Brokers need to invest in educating their agents on the new tech they’ve invested in and carve out dedicated time for ongoing training and maintenance. They also need to pitch the benefits of a CRM and its centralized view to their agents. However finding the time, resources, and capacity to dedicate to agents getting boots off the ground and behind their desks can also threaten ROI. What’s a broker to do?
Agents are chasing their next success story and making time appear out of thin air to serve their clients and nurture new ones. It’s well-known agents wear a lot of hats and have countless conflicting priorities to juggle. Because of this, it’s crucial brokers get agents to adopt — and actively use — the CRM they’ve invested in.
If the learning curve is one of the biggest risk factors for agent tech adoption failing, brokers can actually eliminate that hurdle. How? By investing in a CRM that’s extremely easy to use and designed with an agent on the go in mind.
kvCORE is Here to Help Agents and Brokers Alike
To a seasoned, determined broker, finding an easy, seamless real estate CRM to invest in can sound a lot like finding a unicorn or stumbling upon a pot of gold at the end of a rainbow. But it’s not the stuff of fairy tales — it’s reality with kvCORE.
kvCORE is a jam-packed tool filled with a multitude of tools agents need to be successful, all in one centralized platform. This makes it an ideal fit for the broker looking to invest in top tech and shorten the agent learning curve. kvCORE also has a 72% adoption rate, significantly higher than the industry average. The platform has hit this adoption rate specifically because of its ease of use and agent-centric features.
With an AI-powered smart CRM, brokers can offer a next-level experience to their agents by positioning the CRM as a powerhouse virtual assistant. It highlights prime opportunities to agents and automates their day-to-day tasks, freeing up time for follow-up and client meetings. Next-generation lead validation, scoring, and conversion, as well as automated follow-up, also free up more time — and take the guesswork out of the outreach process.
kvCORE’s CRM is easy to set up and use and also scales with your business. To excite agents even more (which will help boost adoption rates), the platform also offers features like database privacy, independent lead generation, and robust customization options. Not only will agents find the platform easy to use, they’ll actually want to use it.
By investing in a proven tool like kvCORE for your CRM needs — and beyond — brokers can give their agents’ tech adoption rates a significant boost.
Learn more about how kvCORE’s CRM can be a game-changer for your brokerage.