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BoomTown Introduces Expanded Success Assurance Program, Manages Both New Registrations and Database Opportunities

Concierge service now monitors the entirety of an agent’s database for meaningful behavior and proactively reaches out on an agent's behalf, further differentiating the program’s ability to create more opportunities and drive conversions. 


CHARLESTON, S.C., April 19, 2022 --- BoomTown, the leading cloud-based sales and marketing automation platform for real estate professionals, announced the next evolution of its Success Assurance program, offering full database monitoring and engagement in addition to qualifying and engaging new leads on an agent’s behalf.


“Any effective website or CRM should be monitoring behavioral data, but it’s the actions taken on those insights that drives success and realizes ROI for real estate businesses,” said Grier Allen, CEO & President of BoomTown. “Success Assurance provides a dedicated resource to not only track and monitor opportunities on an agent’s behalf, but to leverage those insights to reach out and engage each opportunity with the right message, at the right time, creating meaningful conversations that ensure clients never miss an opportunity to work with a new or past homebuyer or seller.”


The expanded offering allows the Success Assurance concierge to not only handle the qualification and management of new lead registrations, but to also monitor each lead in an agent’s database, tracking unique and predictive behaviors that indicate a readiness to transact, and reaching out on an agent’s behalf. Their outreach is triggered by specific behaviors, actions taken on insight, that most likely correlate to conversion, because they are reaching a homebuyer or seller at the right time, with the right message. This type of meaningful outreach yields a connection rate of almost 50%.


“BoomTown’s Success Assurance Program is a massive advantage versus using a text bot to engage leads,” says Andrew Undem of SURE Group of Berkshire Hathaway Homesale Realty. “You have an actual person working on your behalf, leveraging data and behaviors for each opportunity, and ensuring they are reaching out at the right moment and relaying the right information to build rapport and create a connection.”




About BoomTown

BoomTown exists to make real estate agents successful. Nearly 100,000 of the industry’s top professionals, and 40% of the Real Trends Top 250 teams, trust BoomTown to grow their real estate business with easy-to-use technology that creates opportunities and turns them into closings. Capabilities include a customizable real estate website integrated with local MLS data, client success management, a cutting-edge CRM (Customer Relationship Management) system with custom marketing automation, personalized advertising and lead generation services, and a mobile app for agents on the go. BoomTown’s service offerings extend far beyond technology with lead qualification services to contact, qualify, and nurture leads, and dedicated advisors to offer personalized support at every step from onboarding and training to optimizing your business and planning for strategic growth to coaching services from peers who have catapulted their growth with the system. Founded in 2006 and headquartered in Charleston, SC, BoomTown has additional offices in Atlanta, GA and San Francisco, CA. BoomTown’s brands include some of the most trusted solutions in real estate like Brokermint and MyAgentFinder. For more about BoomTown visit


Media Contact:

Lee Bressan