"Why More Tech Isn’t Always Better for Your Brokerage"

Alissa Harper, Head of Strategic Sales at Inside Real Estate, explains why offering more tech tools doesn’t always lead to happier, more productive agents. Instead, she highlights the importance of a fully integrated enterprise platform that connects all systems—CRM, websites, AI, marketing, and automation—into a seamless experience. This approach not only enhances agent productivity but also serves as a powerful recruiting and retention tool, driving long-term brokerage growth.