Scaling Agent Productivity and Revenue Growth with BoldTrail: How EXIT Realty Crossroads Built a Growth Machine
Discover how EXIT Realty Crossroads boosted agent productivity and added $100K+ GCI in a year using BoldTrail’s CRM, dashboards, and integrated workflows for scalable growth.
EXIT Realty Crossroads, a 14-agent brokerage in Moody, AL, faced the challenge of scaling productivity in a competitive residential market. Broker/Owner Brent Gulledge recognized that talent alone wasn’t enough—agents needed consistent workflows, performance oversight, and streamlined lead management. By implementing BoldTrail, the team gained a centralized platform for daily task management, real-time activity tracking, and improved lead follow-up, driving both efficiency and accountability.
Within the first year, the brokerage saw measurable results: over $100,000 in additional GCI and three agents moving from part-time to full-time production. BoldTrail’s intuitive dashboards and seamless integrations allowed leadership to coach effectively without disrupting agents’ workflows, while enhancing the client experience with personalized property search and follow-up tools. EXIT Realty Crossroads now operates with a repeatable, scalable framework, demonstrating how structured technology adoption can drive both agent productivity and long-term revenue growth.