How I Cut Costs and Increased Profitability in a Market Downturn

When the market tightened and margins shrank, SURE Sales Group didn’t panic—they streamlined. In this on-demand session, How I Cut Costs & Increased Profitability in a Market Downturn, Riley Kratzer, Director of Growth at SURE Sales Group, shares the specific operational strategies that helped her team stay lean, competitive, and profitable when it mattered most.

Riley breaks down the hidden costs most brokerages overlook, how to boost agent productivity without increasing overhead, and the back-office systems that made efficiency their competitive edge. Perfect for brokers, team leaders, and operations leaders, this session offers practical takeaways to help you finish the year strong and set your brokerage up for a more profitable 2026.