Century 21 Edge’s Playbook for Brokerage Growth
How Century 21 Edge uses BoldTrail as its operating system to drive agent growth, coaching, and 99–100% client satisfaction — all from one powerful platform.
Century 21 Edge didn’t just adopt BoldTrail — they built their business around it. CEO Kevin Johnson describes the platform as their “Edge iOS,” the operational backbone unifying every part of their brokerage, from lead to close. With real-time AI coaching, smart lead scoring, and powerful performance tracking, BoldTrail empowers agents to level up fast — without needing complex training or forced adoption.
Instead of patching together tools, Century 21 Edge now runs everything under one roof, scaling excellence instead of just activity. The result? Year-over-year growth in a down market, 100% agent opt-in, and 99–100% client satisfaction for six straight years.
For Kevin, it’s simple: “If the agents are happy, the numbers will work. The owners will be happy. Boom — we all have a good day.”