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Inside Real Estate Announces BoldTrail's New HomeSearch AI, a Transformational AI-Powered Search and Engagement Experience

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HomeSearch AI leverages natural language search, image recognition, and other AI technology, delivering a better search experience and helping agents reengage their entire database, ultimately closing more deals.

MURRAY, Utah, August 18, 2025 --- Inside Real Estate, one of the fastest-growing independent real estate software companies and trusted technology partner to more than 400,000 agents, teams, brokerages and top franchise brands, announced the launch of HomeSearch AI, the most advanced search and client engagement experience yet. Powered by the recently acquired ListAssist's proprietary AI technology and Inside Real Estate's extensive data, HomeSearch AI is redefining how real estate professionals and their clients search, engage, and reconnect.

"AI is everywhere right now. It's the headline, the feature, the buzzword. But AI tech needs to deliver more than buzz - it has to deliver results," said Joe Skousen, CEO of Inside Real Estate.  

"HomeSearch AI isn’t just the result of our acquisition of ListAssist, it’s the culmination of the most powerful search innovations across our ecosystem, blending ListAssist’s advanced natural language and visual search capabilities, BoomTown’s proven high-converting search alert experience, and BoldTrail’s intelligent automation to create a seamless, addictive home search experience. It’s smarter, faster, and purpose-built to help agents and clients connect in ways the market has never seen before."

At the heart of HomeSearchAI is a powerful natural language engine that lets clients search exactly like they talk, replacing clunky filters with an intuitive, conversation-style search experience. Now, clients can search exactly like they talk:

  • "Show me craftsman style homes in the Riverland neighborhood under $600k"

Or

  • "I want granite countertops, a single car garage, near coffee shops"

Or even….

  • “I’m looking for a single family home in Miami or Coral Gables Florida, between $750k-1M, contemporary style, contemporary kitchen with white countertops, a fireplace, outdoor living space, and pool" 

"The system just gets it. It's powered by natural language processing, computer vision, and MLS data—and the results actually reflect what the client meant, whether complex or simple" said Skousen. "Once your clients use this kind of search, they're not going to want to go back to drawing maps or clicking checkboxes. And let me tell you, when it's your brand delivering that experience? That's a serious advantage." 

HomeSearch AI goes beyond search, introducing smart alerts and automated lead reactivation features that increase engagement and revive dormant leads. The platform leverages Inside Real Estate's massive scale, sending over 160 million search alert emails each month, all infused with years of performance data and continuous A/B testing.

"Every alert going out is smarter by default. No extra effort, just better results," noted Julia Laurin, Chief Product Officer.

Whether a lead comes from Zillow, Realtor.com, a website, a CRM, or an agent's sphere of influence, HomeSearch AI intelligently reengages dormant contacts with personalized property suggestions, alerting agents when it's time to step in.

"Every agent has leads sitting idle in their CRM. In BoldTrail we find those contacts, create personalized property suggestions, and improve over time based on engagement," explained Laurin. "Instead of waiting for leads to circle back, BoldTrail brings them back."

Early adopters are reporting 5–10x increases in lead engagement and more repeat traffic from buyers using natural-language search.

"As the Broker Owner of HomeRock Realty, I’ve seen firsthand how BoldTrail HomeSearch AI has elevated both our client experience and agent productivity. Our buyers love the intuitive, personalized home search that adapts to their preferences in real time, making their journey faster and more enjoyable,” said Cory Kammerdiener, Broker and Founder of HomeRock Realty. “On the agent side, adoption has been seamless—our team loves the powerful lead insights, automated follow-ups, and how easily it integrates with our daily workflow. It’s not just a tool; it’s become an essential part of how we deliver exceptional service and close deals more efficiently. In short, BoldTrail and HomeSearch AI has helped us raise the bar for what clients and agents can expect in modern real estate.”

Clients can quickly adjust their marketing to capitalize on their market’s unique trends, like one customer, who found they could now set up search alerts based on key phrases such as "Assumable Loans" to surface listings with that option or "Back on Market" to help find those potentially motivated sellers for their shoppers.

The company is also preparing to launch a slew of new innovations on the heels of this release.

"With so much new innovation, we've invested a lot of time into how we structure our ecosystem to fit the needs of each unique business even better. Whether you're launching, growing, or optimizing your real estate business, BoldTrail's offerings adapt to your strategy, solving business challenges and serving up opportunities in customized solutions that scale," said Skousen. "This is about putting the power back in the hands of agents and teams by creating a platform that's smart, and scalable, bringing choice and efficiency to their business processes, and future-proofing success. The service and value our clients deliver to consumers is never 'one-size-fits-all,' and their technology doesn't have to be either." 

Click Here for sales inquiries or more information about HomeSearch AI. Current clients will receive release details in upcoming communication. 

About Inside Real Estate: Inside Real Estate is a fast-growing, independently-owned real estate software firm serving as a trusted technology partner to nearly 400,000 top brokerages, agents, and teams. Their branded portfolio, BoldTrail, delivers a complete tech ecosystem through custom branding, robust integrations, and high-quality solutions. To learn more visit insiderealestate.com.

Media Contact:
Lee Bressan
pr@insiderealestate.com
801-407-9833